FireUps Local Online Marketing Service has officially released our online Lead Management Solution Spark! Spark enables the everyday small business owner with powerful tools for managing all current business channels and track there effectiveness as well as grow the business withe the intelligence to make the right decisions.

Spark Lead Management solution tracks all phone calls and web submissions and provides Customer Relationship Management (CRM) functions to further enhance the power of the tracking system. Once in place our customers can track every dollar invested on marketing the business back to actual sales. Monitoring the effectiveness of your marketing dollars as a small business just became a REALITY.

Although this tool was developed to support our primary client base of granite and natural stone fabricators this application has also been used successfully in many other verticals

FireUps® Local Online Marketing Solution

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line.

Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers!

If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

ireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Granite Lead Management

As a lead enters the system the system removes duplicates as best as possible but in some cases the use may fill out a webfprm and call from a different line then they just provided so in some cases duplicate lead records can enter the system. In this case we suggest that you simply consolidate the lead on one of the the records provided and see the other as a duplicate. This keeps the interface clean with only the valid leads in your view.

In some cases bad contact information may be submitted making contact with the lead not possible. in this case simply se to dead with bad contact information and the lead will then be removed from the default view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Printing:

Some of you still love your paper system... That's Great! We have added the ablilty to print out a lead sheet directly from the system detailing the customer name contact information as well as any details concerning the source so of the lead.

This sheet may then be used to start the customer folder as you build all of the nessesary contracts and other paper work associated to a job.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

The lead Tracking calendar view provides you with a view of the leads enteing the system over the calendar day. This view is interesting in managing the work flow and allows for the reporting of appointments set on the lead.

The calendar reflects new business for that day as well as any estimates installations or templates that you may have scheduled.

The status of the variosu leads also shows the movement of a lead through the system keeping track of active closed and contracted accounts clearly in this view.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!

603 617 3877

Lead Tracking

FireUps Provides a Lead Tracking Solution for free to our customers. This lead tracking system has many features that provide the Granite Fabricator shop with information that it needs to manage effectively not only the leads but also provide insight into effectiveness of the team, closing ratios, and effectiveness of lead sources verse one another.

The lead tracking system is available 24x7 365 for you to manage your business flow. New features are added and upgrades are added regularly. This tool is also used by our staff to track the effectiveness of the campaigns and to ensure that we are reaching the goals set by management.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

Feature: Call Tracking

We have integrated call tracking into our lead system to provide the ability to track your call down to the very date, time, place, and source of the call.

With this system we are able to track the effectiveness of not only the website but of all other advertising sources in one place.

If you are not tracking your calls you dont know how effective your adverting dollars are.

FireUps® is the granite and natural stone installers source for instant exposure to local and national markets with strategically Targeted Online Marketing Campaigns and proven Web exposure. FireUps provides local online marketing services for the small to medium sized granite surface installers with a focus on the proven results that will increase your bottom line. Our teams expertise in direct to consumer marketing is second to none, and we want to share how we can help ensure your business is found by the pro-active customer who is searching for counter tops made from granite, stone, marble or other stone surfaces. Just the niche product or services you provide!

FireUps® will put your counter top product, installation service and surface remodeling company on the virtual map and generate a buzz that you could never have imagined. We focus on maximizing your return on investment through a clear understanding of your business objectives and by translating your value proposition to your customers! If you want to do more counter top installations tomorrow,

partner with FireUps® TODAY!603 617 3877

When someone says to you "I saw you in the local newspaper, hows that working for you?" or "I saw your website, hows that working for you?" Do you feel like you really know the answer? can you say at any given moment how effective that source is for driving new business?

The key to measuring performance and ensuring success with your local online marketing campaign is to measure where your customers are coming from. We provide a system for tracking your advertising sources to truely measure the success of every dollar spent.

We use online website analytics to track the effectiveness of your website and we use a masking phone number to capture the caller details to enable tracking of your advertising sources. You can use our system to track which jobs turn into sales and track back to the source to then calculate what we call a CPI or CPS Cost per Install or Cost Per Sale.

If you would like to know more about how to implement a proper tracking system so that you can start to build your business again. Call us Today!

Google changed how they show local search results. By putting in your area of service and state
name the first page of Google is now transformed into Google places market place. Now all that organic search marketing you've been working on just took a back seat.

If you are not on the first page for the map section for the granite countertops market we can help. We have the ability not not only boost your local listing but we can drive new business to your store in just a few short days.

Our approach is different in that we take a holistic approach to your online marketing efforts. we track the overall effectiveness of the campaign and we ensure through communication with your team that we drive results.

contact us today for a free consultation. www.fireups.com 603-617-3877

Developing a marketing plan is a major step in starting a countertop business as well as taking your fabrication business to the next level. In this article we will look at parts of a granite marketing strategy that will help you to implement your strategy.
How many installs do you want?
If you know how much business you want this is the first step. By defining the amount of business you are looking to gain you now have a touch stone to measure success. We then attribute the cost associated to generating this business based on general market intelligence and we are then able to project your return on investment.
How many installs can your current infrastructure handle?
Are you the one man shop, sales team with install crew and fabrication crew or are you bigger than this? If you can project out where problems begin with too much business you will have a realistic view of the top line for cost to do more business. To much business is measured by a decrease in quality of service, and reduction in profit due to sales force limitation, fabrication crews over worked and installs going bad based on teams rushing to complete work.
What is your competitive advantage and value proposition?
How will do we differentiate you in the market. Look at your competitors and see what they do. How they do it and see who is winning the work. Take this and apply it to your values and see if that lines up with your values and your message.
How much should I spend on adverting?

Zero. Spend your money on marketing. You can't measure what you don't track. Marketing is advertising but includes measuring and tracking effectiveness of every advertising dollar spent. Once you have tested various channels and have developed your message to drive new business your marketing budget typically reflects 15-20% of sales to sustain this flow of new business.
Where do I start?

Start on the Internet. Why? it is the best medium to test creative, define your competitive advantage, build you brand and effectively understand the specifics of your market. Learning so much about the customer by driving them to a well formed website will provide you insight into how to define your marketing strategy and provide you with more confidence as you build out your marketing mix(Internet, Print, TV, Radio, etc.) Granite Countertops and Stone Marketing is a great niche' to market online. Track all channels with tracking phone numbers and track-able call to actions. This is very cost effective way to monitor the effectiveness of one channel over another and manage where your money goes when advertising.
How do I manage customers effectively?

With a online CRM or lead management solution. You may be able to manage your current work flow in your head or in your day planner but you dont want to be the bottle neck in your business. by managing your work flow online certain aspects of your business can be managed for you to allow you to allocate more of your resources to other tasks like sales , process , and your competitive advantage. A Granite Countertop lead management system monitors the effectiveness of each channel and while you track the progress of each sale you will be able to see trends, monitor closing rations and truly measure the effectiveness of each channel.
Example marketing mix:

Internet buy: $2500 : 50 phone calls 40 emails 17 sales = $147 Cost per Install (CPI)
Radio buy: $2000 : 40 phone calls 2 emails 3 sales = $667 (CPI)
Print buy: $3500 : 60 phone calls 10 emails 12 sales = $292 (CPI)
Marketing Budget $8000 for 32 installs = $250 (CPI)
Projected sales $2500 x32 = $80,000 Sales per month @ 10% of sales
Who are you?

We are online Granite Marketing experts that focus on specific markets. We take these specific markets and take the best online marketing tactics and strategies and apply our knowledge of specific verticals to put together a program that can't fail. We do not take on every customer we don't work in every market. We pick specific verticals that we have a passion about and can make a difference for small to medium size businesses. We are online marketers that specialize in you, the Granite Shop.

Small Business Online Marketing System

Online Marketing should be the first channel a small business or a new business Looks at. You can gain instant understanding of your market. Triggers that drive sales. You can learn price point and values of your customers in just a few weeks. Then apply this knowledge to your traditional marketing materials to solidify your brand strategy. These next 5 keys define how we impliment, execute, monitor and maintain your online strategy:

1. Define your Value Proposition.
   What sets you apart from your competion. Use this to leverage your offer and drive new customers to your sales pipeline. Market your best value clearly and straight forward. Avoid the bait and switch and be clear on what is included in the offer. (In this economy marketing price over value is the first step, customer loyalty has taken a back seat to saving a dime)
2. Make sure website communicates the same way your sales force does.
   You have spent countless hours training and selling and you know what works when you have the attention of your customers. Use this knowledge online and construct a website that follows these same values
3. Always ask for the sale!
   On every page of your website ask for the sale. Give the visitors a clear path to contact you. The sooner the customer is able to make the connection with your sales path the higher the chance they will purchase form you.
4. Your website is your extended sales force.
   Make sure it is up to date and has your message. When Your website is developed correctly it will generate calls, emails or foot traffic of customers that allready know who you are and what you can do. They will have very specific questions concerning details that we leave off your website on purpose. This is a huge step forward from cold calls from third party lead generators because the customer allready knows you. They are not in the position of being approached by 3+ other vendors with the same story.
5. Customer Service
   This is the best way to get a bad rep online. If a customer does not get what they paid for an was not clear in understanding what they are going to get the online customer knows how to affect your reputation online. Just be sure to set expectations of service with the customer right away.

Marketing your small business online can drive huge amounts of traffic. The idea is to market to specific words that will convert to good traffic. Monitor the efectivness of the website.. Number of pages viewed.. Bounce rate... time on site.. if the customer is consuming the content as it has been designed you are positioned for success. If we have an online campaign that is driving traffic to the site and we have visitors consuming the content your call to action should be happening at a specific frequencey.. I target 1-100 (1 sale to every 100 visitors - every situation is different but for discussion piurposes lets use this)

If your porduct or service has a value of $1000

Average semi specific keywords may cost $1/click

This would then cost $100 to generate the sale

If you currently sell 10 units per month you gross $10,000 with no new ad costs

If you wanted to grow to 20 units per months you would gross $19,000 with $1000 in ad costs.

After the first month your ad costs come from new revenue so the impact on your cash flow is Positive 9k

All we have to worry about now is if your capacity can handle the new workload.

This is the theory I use with all my customers. Once we have the system in place we simply monitor the competion and ensure that we are competitive and monitor the numbers to ensure that we maintain the system. This is all part of your ad budget. You have control over this budget in order to control your sales. No Long term Contracts! Its Like having a full time Marketing Department in your corner maintiang your message and driving new business.

We specialize in small business products and services companies and have signifigant knowledge of home remodeling such as kitchen remodeling, granite countertop sales and the construction industry. We compete with the box stores very well 😉

Contact Us for a FREE Consultation! Ask For Paul!